Copy templates

A sample of what the studio produces for each platform. Open Home to mix topic + tone live.

your launch

Stop posting into the void.

One idea. One hook. One CTA.

Write it. Ship it. Repeat.

I used to stare at a blank box for 40 minutes.

Then I started writing about your launch like I was texting a friend.

Here's the 5-line formula I use now 👇

Unpopular opinion: your launch is not a content problem.

It's a first-line problem.

If the hook is boring, the algorithm never gets a chance to be mean.

A note on your launch:

Clarity beats volume. One sharp post a day will outperform a week of vague updates.

Lead with the outcome. Support with proof. Close with a next step.

Most your launch content is polite and forgettable.

Say the thing your buyer already believes — then prove you can help them do it faster.

That's the post. Not a recap of your week.

Last Tuesday I almost skipped posting about your launch.

I wrote three drafts. All sounded like a press release.

Draft four was one honest paragraph. That's the one people replied to.

If you're stuck: write the version you'd send in Slack.

Nobody woke up hoping to read another post about your launch.

They woke up hoping someone would save them 20 minutes.

Lead with the saved time. Hide the humble brag in paragraph three.

We spent months overthinking your launch.

What actually moved the needle:

1. A specific audience
2. A specific problem
3. A specific next step

If your post could apply to anyone, it will land with no one.

What's one line you'd cut from your last post?

Slide 1: your launch in one line.

If they don't stop here, the other 6 slides don't exist.

Write the first line like a billboard. Everything else is backup.

The caption nobody scrolls past?

It's the one that starts like a conversation — not a slogan.

Today's topic: your launch.

Save this if you're writing later. Share it with the teammate who “just needs one more draft.”

#socialcopy #contentcreator

POV: you opened Notes to write about your launch and accidentally wrote a novel.

Cut it to 3 sentences. Put the joke in sentence 2. Put the CTA in sentence 3.

You're welcome.

your launch.

We keep captions short: hook, proof, invite.

Want the template we use for launches? Comment COPY and we'll send it.

Hook (0–2s): “Stop writing your launch the long way.”

Line 2: “Here's the 8-word formula.”

On-screen: HOOK → PROOF → ASK

CTA: “Follow for daily copy you can steal.”

Hey — if your launch has you frozen, do this:

1. Say the problem out loud
2. Say the fix in one breath
3. Ask them to try it today

That's the video. Don't add a TED Talk in the middle.

Hook: “This your launch script is illegal in corporate Slack.”

Then read the caption like a text to your smartest friend.

End on a dare: “Duet this with your worst first draft.”

Open: “Three lines I use for your launch.”

1. Who it's for
2. What changes
3. What to do next

Close: “Save this before your next filming day.”